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KBB.com & AutoTrader.com
Two Partners. One Easy Process.

AutoTrader.com & Kelley Blue Book’s KBB.com, two of the most visited independent automotive sites, join forces to provide consumers with an Instant Cash Offer for their vehicles, driving more trade-in customers to you.

More Consumers

Throughout KBB.com and AutoTrader.com, consumers are invited to get an Instant Cash Offer that is 100% backed by BuyBook Technologies, AutoTrader.com’s wholesale partner.

More Offers

With increased traffic from KBB.com, more Trade-in Marketplace offers will be created.

More Traffic

Trade-In-Marketplace can increase your customer traffic both online and offline. Consumers fill out an online form through AutoTrader.com, KBB.com or your dealership website, where they input their vehicle information. The tool generates an Instant Cash Offer that can be redeemed at your dealership

Local Market Snapshot

We joined forces to drive more trade-in business in your market.

Visitors to KBB.com looking to trade in a vehicle will have a direct entry point to AutoTrader.com’s Trade-In Marketplace. Which means your dealership has the opportunity to get even more trade-in business.

Click on the map to see your market activity.