What our customers are saying

... so we get to the point where we plateau and we don't know why. As a dealership, we began to scrutinize everything we did, second guessing ourselves and our fellow managers.

We expanded our advertising, hired more salespeople, even opening for extended hours in an effort to break our personal sound barrier; then came Trade In Marketplace. We have increased our sales by double digit percentages, increased our service department profit for both internal and customer pay, and decreased the number of over-priced auction vehicles we have to buy to almost nothing. Our floor traffic count is through the roof! The old adage that people want to do business with people doing business is certainly true; which is probably why I'm doing business with Autotrader and the Trade In Marketplace.

Lee Davis
John Lee Nissan Mazda , Panama City, FL

When TIM was first introduced as a great tool to value trades I initially passed. I am not a big fan of giving customers a sight unseen value for their trade. After many conversations with (my AutoTrader.com Consultant) I eventually gave it a chance. I believe it is one of the best choices I have made with AutoTrader.

We have now implemented the TIM process with all of our sales staff and when the application is used correctly, it definitely makes us more profitable, increases closing ratios, and enables us to give the customer a more enjoyable buying experience.

I would and have recommended the TIM tool to others and will continue to be an advocate the program. Thank you for being so persistent with my stubbornness, it is has definitely paid off!!

Christian Toups , Pre-Owned Director
Lee Hoffpauir Chevrolet Buick , Marble Falls, TX

We started as a buying center TIM dealer with the idea that we were going to buy 20 - 30 cars a month. The program actually was not what I thought it would be to begin with. I actually wanted to get away from the program. But then we actually started using the program the way that it should be used. We started running every trade in the system, and we have seen our gross increase and closing rate go up.

Stacy Kelley , General Sales Manager
Hayes Chrysler Dodge Jeep , Gainesville, GA

Thank you for your assistance. It is taking the hardest part of selling a car and making it easier. Short and sweet, people don’t trust me but they will believe the Internet and AutoTrader.com. It’s all about making the customer feel comfortable and letting them know they are getting a fair deal. Your product does that.

Domenic Siravo , Vice President/ Partner
Pacifico Marple Ford Lincoln Mercury Suzuki , Broomall, PA

Now we have a third party internet resource that is willing to put their money where their mouth is.  If the customer thinks our bid is low, we’ll pull it up on the Trade-In Marketplace site and it will either confirm our bid is a good bid or that we are low. If we are low then we can offer them the higher AutoTrader.com bid! Also, we are getting a tremendous number of exclusive bids through the link on our own website. 

Jeff Horn , General Manager
James Wood Motors , Decatur, TX